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    Postback 2018

    19 July 2018

    Marion Oliver McCaw Hall

    321 Mercer St

    WA 98109

    On July 19-20 TUNE will be hosting “Postback” – the conference which every year, brings together the brightest mobile marketers globally in a relaxed setting, with a buzzing atmosphere.

    We wouldn’t miss it! Deemed as one of the years’ standout industry events by our team of mobile advertising experts, it promises a jam-packed agenda, ranging from keynotes by industry heavyweights, to fun networking opportunities.

    Postback is always a great event for learning, networking and catching up with partners, with a big focus on industry insights and peers – so our team will be present to make the most of networking and learning opportunities. Top speakers on this year’s roster include: Jane Butler, MD of App Promotion for Google Americas; Dr. Tricia Wang, co-founder of Sudden Compass; Allison Schiff, Senior Editor of AdExchanger; and Carey DiJulio, SVP Product and Marketing of Big Fish Games, to name but a few. Hot topics covered include: mobile measurement strategy, mobile fraud prevention, and leveraging influencer audiences.

    We are also delighted to announce that our CPO Dr. Steffen Wachenfeld will participate in the panel: “The TL;DR on GDPR: What’s Next? How to navigate today’s regulatory requirements while continuing to grow your business.” As the Chief Product Officer of WeQ and an expert on the topics of data analysis, pattern recognition and machine learning, Steffen’s insights will bring marketers up to speed on the changes taking place in the industry post-GDPR. At WeQ Steffen is responsible for process automation and the use of machine learning, enabling our in-house technology to make intelligent decisions for effective mobile performance campaigns in real time. If you’re a German speaker, you can read his recent trend report from Israel Mobile Summit (which he attended as a speaker) on

    Now, let’s talk entertainment: Postback is famed for its off-kilter performances to keep guests entertained over the course of two days. For instance, last year we witnessed the opening keynote by TUNE’s CEO Peter Hamilton, inspired by a passionate Moulin Rouge musical number. The TUNE team sang about mobile marketing cabaret-style, leaving us feeling inspired – as well as wishing that every day in performance marketing could be as entertaining! On the musical front, Saint Motel will perform live on Thursday 19th for a fun afterparty of drinks and dancing at cool contemporary art museum MoPop.

    We look forward to meeting, learning from and building relationships with the brightest minds in marketing in less than a month. Will you be joining Postback? Let’s connect! We would love to explore new opportunities and apply our expertise in the field of mobile apps to achieve your marketing KPIs. Drop us a line at to set up a meeting. See you there!

    WeQ team members in attendance

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